Case studies, stories and guides
Stories from the Adriatic and beyond.
How restaurants, hotels, charter fleets and marinas use small tools to win reviews, answer guests and save time. Real clients where we have them, practical guides where we do not.
9 stories shown

NFC Google review cards: how they work and how to use them well
A small chip, a direct link and a polite ask: how to set up an NFC Google review card that customers actually use.

Fish Mama: from a brand new restaurant to over 2,000 reviews
A new restaurant without years of reviews behind it, one simple habit, and 750+ reviews in the first year.

The digital guest compendium: what to put on every profile
The in-room folder, rebuilt for the phone: which profiles to include, what to write on each, and what to leave out.

Digital business cards in the UK: a practical guide
Paper cards end up in drawers. Here is how to set up a digital business card that ends up in people's contacts.

What charter fleets taught us about the yacht charter welcome book
The binder by the chart table gets wet, goes missing and falls out of date. Here is what replaces it on charter boats.

How to make a QR code for Google reviews that people actually scan
A QR code is the simplest way to ask for Google reviews. These are the details that decide whether anyone scans it.

Caffe Bar Šetač: 500+ new reviews in six months
A café bar, a QR and NFC stand on the counter and six months. What Šetač shared with us, and what any café can learn from it.

A digital welcome book for your holiday let: the complete checklist
The folder on the kitchen table, rebuilt for the phone. A step by step checklist for UK holiday let owners.

Business cards for teams: rolling out digital cards across a company
Ordering cards for one person is easy. Keeping a whole team's cards accurate is not. Here is how to do it with digital cards.
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